n the morning of Wednesday, 17 June, the following parties submitted an application to the European Commission regarding their intention to acquire video game company Electronic Arts for US$55 billion:

▪️ Mohammed bin Salman, represented by the Public Investment Fund (PIF).

▪️ Jared Kushner, represented by Infinity.

Why Is the European Union Involved?

The European Union operates a competition framework known as the EU Merger Regulation, which is designed to protect European consumers from anti-competitive practices involving companies operating within the European market.

Under these rules, any major acquisition involving a large foreign company with significant business interests in Europe is required to:

▪️ Submit a formal merger notification to the European Commission.

▪️ Obtain regulatory approval before completing the transaction.

What Happens If Bin Salman and Kushner Do Not Notify the European Commission?

▪️ The company they acquire could lose its operating licences and regulatory permissions within the European Union.